Google provided favorable price in response to Microsoft

This IT news is provided from the ShangHai XingGuo Net Technology co.,Ltd

Google search engine (Google) today announced that Google will offer discounts and other incentives for users of Google network pay platform. Google’s this strategy is intended to fight back the cash return search services recently launched by Microsoft.

Internet users in the future regardless of the main points or Google partner sites using Google Checkout payment platform, can be five to 10 dollars a discount, the discount does not use the number of restrictions. If the site is willing to participate in this cooperation offers, will not have to pay corresponding to the Google platform toll.

Not long ago, Microsoft launched the Microsoft search engine for the return of cash measures. Microsoft announced in May "Live Search Feedback cash" business, when the use of Windows Live users to search the links in the relevant businesses to buy goods, commodity prices will be equivalent to 2-30 percent of the cash back.

When registered users in the planned return of cash in the amount of accumulated more than five U.S. dollars, Microsoft will these cash transfers to the user's account.

Microsoft said it planned to return to the user of cash they receive from the advertising costs. At present, more than 700 retailers involved in this project, involving over 1,000 10,000 kinds of commodities. Partners include eBay, the nation's largest bookstore, retail companies and enterprises Sears supplies, and other retail businesses in the Po.

Microsoft Chairman Bill Gates said at the time, he believed that cash back plan will push more people through the Live Search for online shopping. In addition, Microsoft will also provide advertisers a "paid by the purchase of" advertising model, only users purchase products, advertisers only need to pay Microsoft advertising.

This is Google's "pay-per-click" model very different, this mode is as long as users click on ads, advertisers need to pay for advertising costs.

Market research firm IDC analysis report that Microsoft is hoping to return cash directly to consumers ways to break the now unified the world by the Google ad network pattern. This shows that Microsoft 47.5 billion U.S. dollars to buy Yahoo after the failure began to seek new ways to revitalize its web search business.

The data released by Internet traffic monitoring Institution comScore, after the above favorable measures of Microsoft, the company's search site traffic appeared growth trend. To against Microsoft’s measure, Google began to launched its new policy of pay platform.