The total global Internet advertising cost was $65.2 billion this year

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In 2008 the total global Internet advertising costl reached 65.2 billion U.S. dollars, accounting nearly 10 percent of all media advertising expenditure. According to IDC's Internet and new media models and market forecasts, it is expected to grow 15 percent to 20 percent annually throughout the forecast period, this share will reach 13.6 percent by 2011, at the same time, the global Internet advertising spending will Increased to 106.6 billion U.S. dollars.

Per capita consumption of less than 50 U.S. dollars

IDC's John Gantz, chief research officer said, "As of the forecast period, Internet advertising will be over 300 billion dollars in spending keep up with direct mail - the third largest forms of advertising, and were spent on television and print advertising expenditure is almost online The ad twice. However, its per capita consumption of the gap between, we can see that the long-term potential of Internet advertising still exists. Advertisements residents of the global total per capita consumption in more than 105 U.S. dollars, and Internet advertising of active users per capita consumption of less than 50 U.S. dollars . "

Throughout the forecast period, keyword advertising will continue to be the dominant type of Internet advertising, accounting for annual global online advertising spending more than one-third. To 2011, the display of advertising will become the second largest type of Internet advertising, accounting for annual global expenditure of more than 20 percent, followed by classified ads, online advertising accounted for an annual total expenditure of nearly 19 percent. In 2007 to 2011 the forecast period, both types of advertising expenditure will be from rich media advertising (Media the literal translation, is expected to more than 50 percent compound annual growth rate) of pressure.

Throughout the forecast period, total U.S. ad spending and online advertising spending will lead to other countries, its 2011 expenditure will be over 265 billion U.S. dollars and 45 billion U.S. dollars.

Large share of Internet advertising in Western Europe

Over the forecast period, Central and Eastern Europe (CEE), Middle East and Africa (MEA) of the fastest growing Internet advertising expenditures, CEE-year compound annual growth rate of 42.1%, MEA, the compound annual growth rate of 29.8 percent. Asia-Pacific region (excluding Japan) online ad spending will also be rapid growth, 2007 to 2011 the compound annual growth rate of 25.4 percent.

In the total advertising expenditures of Western Europe, Internet advertising will receive the largest share, in 2011 online ad spending will account for 18.2 percent of the total ads expenditure. Comparely, Japan's online ad spending will account for 16.3% of the total advertising expenditures, and 14.6% in America.