Verizon Communications Inc. recently said it has reached a cooperation agreement with Google on Verizon Wireless mobile search.
According to foreign media reports, according to cooperation agreement, Google will become the Verizon cell phone in the default search engine, the two sides will share advertising revenue share.
A source said, the two companies are still negotiating on key issues. Google hope that the preservation of mobile phone users search for information, and Verizon is to be handed over important information regarding third-party feel alert.
The two companies did not disclose the two sides were divided into the proportion of advertising revenue.
Market research firm eMarketer said that mobile search advertising market is still small, are expected this year, advertising expenditure was only 244 million U.S. dollars. However, operators and Internet companies that mobile search advertising is the next growth area.
According to Nielsen data provided by the Mobile, Verizon Wireless has 36 million users, of which 13 million use mobile search services.
The comScore data shows that the world has about 16.7 million users of mobile search services, of which 63% of users use Google, 34 percent of Yahoo users, only 25% of the operators to offer users the search service. In addition, Apple's iPhone set up in the Google search engine also accelerate the promotion of the Google search in the mobile market share increase.
The source said, Verizon hope that the Google search toolbar in the main screen on their phones, Google also hope that with Verizon and other mobile operators in a close cooperation and improve ads targeted.
It is learnt that Google has been negotiating with Verizon's time-consuming one to two months, but the proportion has been divided into problems because of the delay.
Google CEO Eric Schmidt said that if Google desires more share in search market currently, we must rely on mobile search, because it is more targeted.
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