Google adds advertising technology to the Olympic video

This IT news is provided from the ShangHai XingGuo Net Technology co.,Ltd

According to foreign media reports, Google Tuesday announced marketing of DoubleClick In-Stream technology, which can be used to broadcast the video ads produced through the use of Microsoft Silverlight technology.

Google said, In-Stream technology can be used to broadcast Flash, RealMedia and Windows Media formats such as video ads, but also broadcast video of the static ads. DoubleClick, NBC Universal plans to use technology based on Silverlight 2 of the Beijing Olympic players play video ads, and In-Stream technology will be applied to them.

NBC Universal In-Stream optimistic about the prospects of support Sliverlight. The company's digital media sector sales planning and operations vice president Stephen Gould (Steven Gold) said: "In-Stream support Silverlight 2 enable us to previously used to display advertising and advertising the phone with a platform on online video Coverage, which will enable our sales and operations teams to cooperate more effectively. "

Microsoft hopes to use the opportunity to promote the Beijing Olympic Games Silverlight. This is a browser plug-in technology, Adobe's Flash technology with each other competitors, aimed at multimedia, animation and other rich content into the network. In view of spectators in the Olympic Games in the popularity of online sports event broadcast the video - whether live or pre-prepared video - technically very complex.

In-Stream technology, allows advertising publishers to manage their advertising and statistical report through the central server in Google DART (dynamic ad reports and targeting) technology.