Operation of cross-content web site will soon rise

This IT news is provided from the ShangHai XingGuo Net Technology co.,Ltd

"Recently, many latest market research data showed that the vertical Website grew largest in Internet advertising market, is expected to reach 3.2 billion yuan in 2008. Nevertheless, there are at least 30 percent market value these vertical category did not play. "CCMedia Group, vice president of markets and strategic development Zhou Xiang said in an interview that" the mystery is that these sites is also not aware of the presence of 'cross-content business'. "

"At present, we have this vertical field of the top three, relatively stable share of advertising." Said an industry celebrities, "However, a lot of very good quality of the advertisers, because our website's content and positioning There is a certain dislocation, so Outsourced watch list those ads away from the side. "

Zhou Xiang said, "In fact, we have to some extent into a trap of thinking of inertia, need to open 'cross-content business' way of thinking." In Zhou Xiang, the' cross-content business' is actually referring to the main site In network advertising sales, in addition to attract advertisers with highly targeted content sites that match the display of brand advertising, but also with the site visitor behavior matching targeted advertising. The latter is the recently developed Internet advertising in Europe and the United States Rurizhongtian BT (BehaviorTargeting) network of targeted advertising. Well-known blog keso (Hongbo) also said that the long-term perspective, Internet advertising will become increasingly dependent on the user "intent" of the grasp, rather than the content of the so-called correlation.

According to CCMedia from the point of view, the best mode of procurement of Internet advertising, should be the pattern of demographic data occupies 10 percent, within the general pattern, running a 30% matching text mode channel sponsored a 30 per cent, while BT acts directed Pattern occupies 30 per cent.

The fast moving consumer goods, brand-based advertising display for those who can guide the impulse of consumers. But for cars, real estate, insurance, funds, and so the need for rational treatment products, consumers will compare repeatedly and carefully make decisions. "There is no doubt that for this type of consumer, the best way is through the Internet, through BT acts orientation, with different forms of advertising to meet the pre-visit to the characteristics of visitors to your dissemination of information, without interruption, the interface Lively and friendly manner with the potential of consumer information contacts, finally leading to the ultimate success of the transaction. "Zhou Xiang said that" rational consumers generally not easy to brand impressed by the display of advertisements, they are often more concerned about the quality of the product itself inherent characteristics. "

"In the near future, the professional auto site even appear IBM's server pop-up ads. And computers ads on flower sales site……, when you see these increditable changes, please not to be too surprised." Zhou Xiang said, "if the site which once wandered alone because of the dislocation of the content deliver platform service through the use of BT oriented network ads, all this will become a reality."