Dell developed music players to return to the MP3 market

This IT news is provided from the ShangHai XingGuo Net Technology co.,Ltd

-- July 31, according to foreign media reports, several Dell executives said the company is currently testing a digital music player. The first product is expected to be listed this year in September. This will be a part of the strategy for Dell CEO Michael Dell entering into the consumer electronics market.

Dell's sales in 2003 had been an MP3 player, but because of poor market performance, Dell in 2006 to withdraw from the market. At that time, Dell's market share is less than 3 percent. Dell's consumer business vice president Michael Tate Man (Michael Tatelman) said that the Dell has adjusted its strategy. 2003, Dell only player in the sales of other manufacturers recommend the music service. This time, Dell will develop a software that allows users to download a variety of network resources and management of music and movies.

It is reported that Dell's player has a small navigation screen, together with buttons to control the music player, support for Wi-Fi, will sell for less than 100 U.S. dollars. In terms of software, music providers in the same signed licensing agreement, Dell will launch later this year, registration services, allowing users to download music, and copied to a PC or mobile phones and other devices. It is reported that Dell's new players from the Zing software technology company. For its multimedia player create a network of software systems, SanDisk and the United States had to Sirius Satellite Radio products on the players appeared. Last August, Dell acquired the company.

It is learnt that Dell new players will have a lot of potential partners. The company has long provided with the Pandora music service Rhapsody and established a cooperative relationship. Moreover, as the MySpace Music in September this year the launch, it also may become Dell's future potential partners.

MP3 player market is currently extremely competitive. Microsoft and Sony are challenging Apple's dominant position, but Apple has maintained a priority. Market research firm NPD statistics show that in the first quarter Apple player shared as high as 71 percent in the U.S. market. SanDisk followed, but only had 11 percent market share, while Microsoft was only 4 per cent. Except the PC market, Dell's performance in other markets is not very good. In 2003, Dell sold its own brand television sets, but the company last year had to withdraw from large-screen TV market.