Google provided favorable price in response to Microsoft

This IT news is provided from the ShangHai XingGuo Net Technology co.,Ltd

Google search engine (Google) today announced that Google will offer discounts and other incentives for users of Google network pay platform. Google’s this strategy is intended to fight back the cash return search services recently launched by Microsoft.

Internet users in the future regardless of the main points or Google partner sites using Google Checkout payment platform, can be five to 10 dollars a discount, the discount does not use the number of restrictions. If the site is willing to participate in this cooperation offers, will not have to pay corresponding to the Google platform toll.

Not long ago, Microsoft launched the Microsoft search engine for the return of cash measures. Microsoft announced in May "Live Search Feedback cash" business, when the use of Windows Live users to search the links in the relevant businesses to buy goods, commodity prices will be equivalent to 2-30 percent of the cash back.

When registered users in the planned return of cash in the amount of accumulated more than five U.S. dollars, Microsoft will these cash transfers to the user's account.

Microsoft said it planned to return to the user of cash they receive from the advertising costs. At present, more than 700 retailers involved in this project, involving over 1,000 10,000 kinds of commodities. Partners include eBay, the nation's largest bookstore, retail companies and enterprises Sears supplies, and other retail businesses in the Po.

Microsoft Chairman Bill Gates said at the time, he believed that cash back plan will push more people through the Live Search for online shopping. In addition, Microsoft will also provide advertisers a "paid by the purchase of" advertising model, only users purchase products, advertisers only need to pay Microsoft advertising.

This is Google's "pay-per-click" model very different, this mode is as long as users click on ads, advertisers need to pay for advertising costs.

Market research firm IDC analysis report that Microsoft is hoping to return cash directly to consumers ways to break the now unified the world by the Google ad network pattern. This shows that Microsoft 47.5 billion U.S. dollars to buy Yahoo after the failure began to seek new ways to revitalize its web search business.

The data released by Internet traffic monitoring Institution comScore, after the above favorable measures of Microsoft, the company's search site traffic appeared growth trend. To against Microsoft’s measure, Google began to launched its new policy of pay platform.

Verizon and Google reached agreements on mobile search

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Verizon Communications Inc. recently said it has reached a cooperation agreement with Google on Verizon Wireless mobile search.
According to foreign media reports, according to cooperation agreement, Google will become the Verizon cell phone in the default search engine, the two sides will share advertising revenue share.
A source said, the two companies are still negotiating on key issues. Google hope that the preservation of mobile phone users search for information, and Verizon is to be handed over important information regarding third-party feel alert.

The two companies did not disclose the two sides were divided into the proportion of advertising revenue.

Market research firm eMarketer said that mobile search advertising market is still small, are expected this year, advertising expenditure was only 244 million U.S. dollars. However, operators and Internet companies that mobile search advertising is the next growth area.

According to Nielsen data provided by the Mobile, Verizon Wireless has 36 million users, of which 13 million use mobile search services.

The comScore data shows that the world has about 16.7 million users of mobile search services, of which 63% of users use Google, 34 percent of Yahoo users, only 25% of the operators to offer users the search service. In addition, Apple's iPhone set up in the Google search engine also accelerate the promotion of the Google search in the mobile market share increase.

The source said, Verizon hope that the Google search toolbar in the main screen on their phones, Google also hope that with Verizon and other mobile operators in a close cooperation and improve ads targeted.
It is learnt that Google has been negotiating with Verizon's time-consuming one to two months, but the proportion has been divided into problems because of the delay.

Google CEO Eric Schmidt said that if Google desires more share in search market currently, we must rely on mobile search, because it is more targeted.

Microsoft 120 GB Zune players have been approved to go on market

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August 20 – since Samsung Electronics ssued 120 GB 1.8-inch hard drives on April last year, Zune music player enthusiast site have been looking forward to a new larger configuration of Zune music player. Now, the wait is ended. U.S. Federal Communications Commission (FCC) issued a test report of 120 GB Zune music player. It is said that FCC has approved this product.

From the viewpoint photos, 120 GB Zune music player looks and 80 GB of the Zune the same, because they use the hard drive the size of the same. The use of the firmware is no special, is version 2.5 (1614).

The new capacity Zune music player will fill market blanket, because Apple has only 80 GB and 160 GB iPod music player. The price between the two players is 100 U.S. dollars. Since the current price of 80 GB Zune and the retail prices of 80 GB iPod Classic are both 249 U.S. dollars, therefore, it is reasonable to speculate the retail price of 120 GB Zune be 299 U.S. dollars.

"Cloud security" updated traditional antivirus mode

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For computer users, the virus threat is becoming more and more serious, especially with the growing popularity of the Internet, this threat is everywhere.What’s more, the growing rate of Internet viruses and malicious programs is astonishingly fast. According to the latest statistics by AV-Test.org, the global malicious programs has more than 11 million, and are increasing 20,000 per day. Confronting with such challenges, the traditional antivirus software is under a heavy state.
In view of this, most recently, the trend is rising and technology has made "Cloud security" concept, an attempt to set off in the antivirus field a new revolution.
"Traditional antivirus model is mainly used in the virus code than the method, which requires the user's computer every day to download new virus code base, which occupy large number of users of system resources and network bandwidth, resulting in the more computer users To the more slowly. "Trend Micro's vice president of global Zhangwei Qin told reporters," Cloud security "framework is the most important feature is the original antivirus into anti-virus, it's only one word difference, but behind it is two totally passive and active Different concepts. Zhang Weiqin that in the past antivirus model is that the virus found by anti-virus company engineers analytical virus samples, and then for the sample of the Signature uploaded to the virus, or regular users manually update the virus access to antivirus software upgrade Protection. Cloud and antivirus security architecture can really achieve from the antivirus industry to anti-virus changes, as long as the installation of a certain users access to a "sky" of antivirus software, Internet, antivirus software vendor based on the server side has been stored in massive virus The web page to determine which act is malicious, and even Trojans, and automatically remove. "This will enable user terminals become very easy, do not have to upgrade every day, because there is no need to re-occupation of antivirus software and memory and bandwidth."
Compare to traditional antivirus model, another major advantage of “cloud security” framework is the efficiency of its virus samples. According to Simon vice president Mao Yiding, the first software which first used "Cloud security" framework the rising 6.0 Kaka intercepted around 120,000 new Trojan everyday since it was released on July 16th. "six months later the Rising Company can be said to be the company which would collect the most comprehensive samples of the virus." And the rapid collection of the virus samples is one of the keys to avoid virus.

Who will be the two remaining directors of Yahoo's board

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August 13, according to foreign media reports, informed sources said that Yahoo radical investors Carl Icahn might choose to Edward Meyer and Frank Biondi Yahoo to be the directors of the board, Icahn the two were the candidate of directors nominated by Icahn in the Battle of the agents right.

Long engaged in the work of the media industry executives Icahn and Biondi is a friend for many years, and as a former CEO of Grey Advertising Meyer Yahoo has a capacity of the advertising business.

Earlier, Icahn has entered the Yahoo board of directors. It is estimated that Icahn will begin to find out from the inside boost Yahoo's stock price way to restore since he requested to change the management of Yahoo and / or sold to Microsoft since the book suffered the loss of hundreds of millions of dollars.

The source said that Icahn might be planning Meyer will help Yahoo CEO on the throne.

Icahn and Yahoo CEO Jerry Yang expressed strong support for the former CEO of AOL Jonathan Miller. But Time Warner said earlier that Miller had accepted a prohibition of the terms in the company's employment contracts, so he was not allowed to join Yahoo's board of directors by March 2009. Therefore, Yahoo can only choose from the candidates nominated by Icahn.

ShangHai XingGuo Net Technology co.,Ltd: Sino-US GlaxoSmithKline won the domain name lawsuit

This domain name news is provided from the ShangHai XingGuo Net Technology co.,Ltd

Beijing August 12, "Kang Taike" "Fen Bide" and other drugs manufacturer SmithKlineBeecham Public Limited Company and Sino-US Tianjin GlaxoSmithKline Pharmaceutical Company Ltd. sued a Guangdong printing plant of malicious registration in " Sino-US G "domain name.
Beijing No. 1 Intermediate People's Court before the first judgement, decree domain name will be "China-US GlaxoSmithKline. China / CN" fromSmithKlineBeecham Limited registered public use.
According toSmithKlinecompanies, GlaxoSmithKline said Sino-US Tianjin, China Tianjin GlaxoSmithKline, founded in 1984 and in July 1998, menstrual State Administration for Industry and Commerce People's Republic of China and Trademark Office approved in the first five categories of pharmaceutical preparations, people Drugs used to register the "Sino-US GlaxoSmithKline" trademark. In order to explore the Chinese market, the company specifically authorizedSmithKlineTianjin Sino-US company GlaxoSmithKline to "Sino-US GlaxoSmithKline" as a trademark products.
It is understood that the defendant South Rainbow printing domain name registration services through Beijing in the net rate dynamic Digital Technology Co., Ltd in July 2003 registered the domain name "Sino-US GlaxoSmithKline. China / CN". The main part of the domain name andSmithKlineenjoy the rights of the "Sino-US GlaxoSmithKline" trademark identical.
The plaintiff, South Hong printing registered "Sino-US GlaxoSmithKline. China / CN" domain name, and not in actual use this domain name, and consumers will immediately associate it with the plaintiff. Hong accused the South of the printing plant with the right people to prevent the registration of domain names malicious, caused consumers to the well-known trademarks related to the mistake, constitute trademark infringement and unfair competition, therefore the court to order the defendant to immediately stop infringement, the plaintiff compensation 100,000 yuan of economic losses, and so on.
The court held that, according to identify the fact that we can see that the plaintiff "Kang Taike" "Kang Taike" "Fenbi De", and other products over the years have a higher market share, while the plaintiff of these products is also a great deal of publicity and promotion , Making these products have a high visibility, "Sino-US GlaxoSmithKline" has become the drug trade in traditional Chinese medicine has high visibility, such as a registered trademark.
The court also held that, because of the "China-US GlaxoSmithKline" trademark has higher visibility, South Hong printing plant should be aware of the existence of the registered trademark, registered the domain name should be made to the Birang obligations. However, the defendant was significant, however strong the "Sino-US GlaxoSmithKline" registered as domain names, with their subjective well-known trademarks of this improper access to the interests of the purpose.

Ultimately, because the defendant was only registered the controversial domain name, but not put into practice, and did not have any adverse impact and actual loss on plaintiff, so the court judge the domain name to be owned by the mithKline Beecham public Limited company but rejected the plaintiffs’ claim of public apology and 100,000 yuan compensation of economic losses by the defendant.

The inherent advantages of WIFI mobile phones

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Internationally renowned market research firm Infonetics Research in its annual "mobile phones, WiFi phones and user research report," said in 2007 global WiFi phone shipments grew from 358,000 of the previous year to 682,000, up more than 190%. From 2007 to 2010, WiFi mobile phone sales growth will reach 1300 percent. Givig IP call through Wi-Fi handset has become a new consumer trend of personal communication.

Bluetooth technology on mobile phones and different, WiFi greater coverage and higher speeds, WiFi phones become the mobile communications industry's current fashion trend. Because WiFi band in the world is operating without a license free band, WLAN wireless devices provides a worldwide can use, low-cost and very high data bandwidth of wireless air interface.

CCID analyst feng told the weekly financial news, now, the rate of Wi-Fi is about 2 trillion the theoretical maximum rate can reach 11 trillion. The difference between WiFi phone and other ordinary features is that via WiFi wireless LAN (WLAN) gained a VoIP network phone features. As long as users are in the region covered by WLAN, such as airports, hotels, restaurants, office space and family, they will be able to make domestic or international long-distance calls for free or in low price.

Operation of cross-content web site will soon rise

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"Recently, many latest market research data showed that the vertical Website grew largest in Internet advertising market, is expected to reach 3.2 billion yuan in 2008. Nevertheless, there are at least 30 percent market value these vertical category did not play. "CCMedia Group, vice president of markets and strategic development Zhou Xiang said in an interview that" the mystery is that these sites is also not aware of the presence of 'cross-content business'. "

"At present, we have this vertical field of the top three, relatively stable share of advertising." Said an industry celebrities, "However, a lot of very good quality of the advertisers, because our website's content and positioning There is a certain dislocation, so Outsourced watch list those ads away from the side. "

Zhou Xiang said, "In fact, we have to some extent into a trap of thinking of inertia, need to open 'cross-content business' way of thinking." In Zhou Xiang, the' cross-content business' is actually referring to the main site In network advertising sales, in addition to attract advertisers with highly targeted content sites that match the display of brand advertising, but also with the site visitor behavior matching targeted advertising. The latter is the recently developed Internet advertising in Europe and the United States Rurizhongtian BT (BehaviorTargeting) network of targeted advertising. Well-known blog keso (Hongbo) also said that the long-term perspective, Internet advertising will become increasingly dependent on the user "intent" of the grasp, rather than the content of the so-called correlation.

According to CCMedia from the point of view, the best mode of procurement of Internet advertising, should be the pattern of demographic data occupies 10 percent, within the general pattern, running a 30% matching text mode channel sponsored a 30 per cent, while BT acts directed Pattern occupies 30 per cent.

The fast moving consumer goods, brand-based advertising display for those who can guide the impulse of consumers. But for cars, real estate, insurance, funds, and so the need for rational treatment products, consumers will compare repeatedly and carefully make decisions. "There is no doubt that for this type of consumer, the best way is through the Internet, through BT acts orientation, with different forms of advertising to meet the pre-visit to the characteristics of visitors to your dissemination of information, without interruption, the interface Lively and friendly manner with the potential of consumer information contacts, finally leading to the ultimate success of the transaction. "Zhou Xiang said that" rational consumers generally not easy to brand impressed by the display of advertisements, they are often more concerned about the quality of the product itself inherent characteristics. "

"In the near future, the professional auto site even appear IBM's server pop-up ads. And computers ads on flower sales site……, when you see these increditable changes, please not to be too surprised." Zhou Xiang said, "if the site which once wandered alone because of the dislocation of the content deliver platform service through the use of BT oriented network ads, all this will become a reality."

Google adds advertising technology to the Olympic video

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According to foreign media reports, Google Tuesday announced marketing of DoubleClick In-Stream technology, which can be used to broadcast the video ads produced through the use of Microsoft Silverlight technology.

Google said, In-Stream technology can be used to broadcast Flash, RealMedia and Windows Media formats such as video ads, but also broadcast video of the static ads. DoubleClick, NBC Universal plans to use technology based on Silverlight 2 of the Beijing Olympic players play video ads, and In-Stream technology will be applied to them.

NBC Universal In-Stream optimistic about the prospects of support Sliverlight. The company's digital media sector sales planning and operations vice president Stephen Gould (Steven Gold) said: "In-Stream support Silverlight 2 enable us to previously used to display advertising and advertising the phone with a platform on online video Coverage, which will enable our sales and operations teams to cooperate more effectively. "

Microsoft hopes to use the opportunity to promote the Beijing Olympic Games Silverlight. This is a browser plug-in technology, Adobe's Flash technology with each other competitors, aimed at multimedia, animation and other rich content into the network. In view of spectators in the Olympic Games in the popularity of online sports event broadcast the video - whether live or pre-prepared video - technically very complex.

In-Stream technology, allows advertising publishers to manage their advertising and statistical report through the central server in Google DART (dynamic ad reports and targeting) technology.