Wednesday, July 16, 2008

The transition of Coolxoo will rewrite online travel market pattern

This internet news is provided from the ShangHai XingGuo Net Technology co.,Ltd

More and more signs indicate that the Coolxoo network announced transformation from life to the search travel search which occurred not accidently around the time of "coolxoo - Ctrip shield" issue. In fact, with the consummation of search business strategy in the five major areas (the train tickets, air tickets, hotels, resorts and attractions), coolxoo has started ahead the competition of the entrance of the the online travel that covers the entire value chain, and consider portability as their biggest imaginary enemy.

It is interesting that in the transition before the news release, Ctrip on the "coolxoo - Ctrip shielding" the official statement the city had much rain, a hubbub. Ctrip sensitive seems to have felt "a free," the slightest symptoms.

Ctrip higher than the price of other similar sites can outshine others in the industry, in addition to its earlier start, seize the opportunity of congenital conditions, more is relying on its good service, but as of late Adding that such advantages are gradually Xiaoshi. In comparison, the Ctrip is a better description of the manual does not cost-effective service call center, it can only be met by the end of the price-sensitive Business customers.

With the domestic online travel market, the continuous improvement of maturity, self-FIT travel market gradually expanded to meet the comfort of "Interests" self-help Tour, will quickly become the dominant form of tourism on the market. For this part of the crowd and the level of cost-effective measure is the only online travel product standards. Travel search engines do coolxoo - like the Internet is a major shopping markets, all product Price put together, so that customers comparative shopping, freely chosen, and Ctrip the other hand, is more like a non-negotiable price The state-run supermarkets. As for the coolxoo - the position of Arts and Long, mango, and so was provided enormous business opportunities, the result is bound to rank high on the price of Ctrip Mingluosunshan has a tremendous impact. Ctrip or not to remain high-profile counterparts on the other Fangzaiyanli and let the market share being eroded step by step, or to respond to rapidly adjust to the market operation to consolidate its leading position. But no matter which approach to take, the market will always be toward a more reasonable direction, and the ultimate beneficiaries are the users.

According to the statistics: The output value of the domestic tourism market is over 10 billion each year while the share of online travel accounted for only 5 percent, and it is expected rise to 30 percent within the next five years. From the above data, it is known that at present, the potential of the domestic online travel market is huge, despite Ctrip remains the temporary lead, but its deep-rooted off-line concept, its indifference to Internet portal and its uncomplete touch to internet bring a question mark for its leading position in the online travel market in the future.

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