Bank of Ireland bankruptcy, resulting in loss of Oxford University 30 million pounds

This IT news is provided from the ShangHai XingGuo Net Technology co.,Ltd
Bank of Ireland due to the bankruptcy of some world-renowned Oxford University lost its British branch of the existence of the deposit that is part of 30,000,000 pounds.

By the world financial crisis, a number of large banks in Ireland last week, declared bankruptcy, some of the deposits have been frozen.


Oxford University's funds were the existence of Ireland's three bank branches in the UK, lost in his own account, after Oxford lost 5% of their deposits.

Oxford University Vice-Chancellor of financial Giles Kerr said that in order to enable students and teachers not to have suffered losses in the financial crisis, Oxford University has allocated sufficient funds.

Oxford University is now on account of 600,000,000 pounds. The amount of money in circulation every year the number will exceed the amount. Oxford University for almost all the property

Google testing new search interface, increased user interactivity

This IT news is provided from the ShangHai XingGuo Net Technology co.,Ltd
Google is currently testing a new Web search interface, user instructions to explain themselves would like to see specific search results through this approach, the new search interface will allow users to influence search results.

According to the Google Labs site published a functional test, click on the search results on the right side of the blue arrow up, the search results will be moved to the top of the page. Click on the orange asterisk will mark the search results so that users can more easily see the list of search results. Click the blue "X" marks the turn to the deletion of the search results when users in the future to use the keyword search, the search results will be hidden.

In addition, users can also proposed more good search results page. In the bottom of the search results page, you can advise the web site link to the page and keyword search-related, but the next time the user search the web connection will be put on an orange star.

A representative of Google said that the tests only to limited users. She said in a e-mail message said: "We will continue to test the new interface and features to enhance the overall user experience. This is one of the test, the test was carried out on Google Labs. This The test of the new interface will not be all Google users. "

Generally, users can go to Google Experimental search Web site, and then choose to search experiment, but users must visit the Google users will see in the search results of these changes. Google users log on after the account can use the Google search laboratory, and then test to see other interface, including search results, maps, recommendations and Key keyboard shortcuts.

The total global Internet advertising cost was $65.2 billion this year

This IT news is provided from the ShangHai XingGuo Net Technology co.,Ltd

In 2008 the total global Internet advertising costl reached 65.2 billion U.S. dollars, accounting nearly 10 percent of all media advertising expenditure. According to IDC's Internet and new media models and market forecasts, it is expected to grow 15 percent to 20 percent annually throughout the forecast period, this share will reach 13.6 percent by 2011, at the same time, the global Internet advertising spending will Increased to 106.6 billion U.S. dollars.

Per capita consumption of less than 50 U.S. dollars

IDC's John Gantz, chief research officer said, "As of the forecast period, Internet advertising will be over 300 billion dollars in spending keep up with direct mail - the third largest forms of advertising, and were spent on television and print advertising expenditure is almost online The ad twice. However, its per capita consumption of the gap between, we can see that the long-term potential of Internet advertising still exists. Advertisements residents of the global total per capita consumption in more than 105 U.S. dollars, and Internet advertising of active users per capita consumption of less than 50 U.S. dollars . "

Throughout the forecast period, keyword advertising will continue to be the dominant type of Internet advertising, accounting for annual global online advertising spending more than one-third. To 2011, the display of advertising will become the second largest type of Internet advertising, accounting for annual global expenditure of more than 20 percent, followed by classified ads, online advertising accounted for an annual total expenditure of nearly 19 percent. In 2007 to 2011 the forecast period, both types of advertising expenditure will be from rich media advertising (Media the literal translation, is expected to more than 50 percent compound annual growth rate) of pressure.

Throughout the forecast period, total U.S. ad spending and online advertising spending will lead to other countries, its 2011 expenditure will be over 265 billion U.S. dollars and 45 billion U.S. dollars.

Large share of Internet advertising in Western Europe

Over the forecast period, Central and Eastern Europe (CEE), Middle East and Africa (MEA) of the fastest growing Internet advertising expenditures, CEE-year compound annual growth rate of 42.1%, MEA, the compound annual growth rate of 29.8 percent. Asia-Pacific region (excluding Japan) online ad spending will also be rapid growth, 2007 to 2011 the compound annual growth rate of 25.4 percent.

In the total advertising expenditures of Western Europe, Internet advertising will receive the largest share, in 2011 online ad spending will account for 18.2 percent of the total ads expenditure. Comparely, Japan's online ad spending will account for 16.3% of the total advertising expenditures, and 14.6% in America.

Google provided favorable price in response to Microsoft

This IT news is provided from the ShangHai XingGuo Net Technology co.,Ltd

Google search engine (Google) today announced that Google will offer discounts and other incentives for users of Google network pay platform. Google’s this strategy is intended to fight back the cash return search services recently launched by Microsoft.

Internet users in the future regardless of the main points or Google partner sites using Google Checkout payment platform, can be five to 10 dollars a discount, the discount does not use the number of restrictions. If the site is willing to participate in this cooperation offers, will not have to pay corresponding to the Google platform toll.

Not long ago, Microsoft launched the Microsoft search engine for the return of cash measures. Microsoft announced in May "Live Search Feedback cash" business, when the use of Windows Live users to search the links in the relevant businesses to buy goods, commodity prices will be equivalent to 2-30 percent of the cash back.

When registered users in the planned return of cash in the amount of accumulated more than five U.S. dollars, Microsoft will these cash transfers to the user's account.

Microsoft said it planned to return to the user of cash they receive from the advertising costs. At present, more than 700 retailers involved in this project, involving over 1,000 10,000 kinds of commodities. Partners include eBay, the nation's largest bookstore, retail companies and enterprises Sears supplies, and other retail businesses in the Po.

Microsoft Chairman Bill Gates said at the time, he believed that cash back plan will push more people through the Live Search for online shopping. In addition, Microsoft will also provide advertisers a "paid by the purchase of" advertising model, only users purchase products, advertisers only need to pay Microsoft advertising.

This is Google's "pay-per-click" model very different, this mode is as long as users click on ads, advertisers need to pay for advertising costs.

Market research firm IDC analysis report that Microsoft is hoping to return cash directly to consumers ways to break the now unified the world by the Google ad network pattern. This shows that Microsoft 47.5 billion U.S. dollars to buy Yahoo after the failure began to seek new ways to revitalize its web search business.

The data released by Internet traffic monitoring Institution comScore, after the above favorable measures of Microsoft, the company's search site traffic appeared growth trend. To against Microsoft’s measure, Google began to launched its new policy of pay platform.

Verizon and Google reached agreements on mobile search

This IT news is provided from the ShangHai XingGuo Net Technology co.,Ltd

Verizon Communications Inc. recently said it has reached a cooperation agreement with Google on Verizon Wireless mobile search.
According to foreign media reports, according to cooperation agreement, Google will become the Verizon cell phone in the default search engine, the two sides will share advertising revenue share.
A source said, the two companies are still negotiating on key issues. Google hope that the preservation of mobile phone users search for information, and Verizon is to be handed over important information regarding third-party feel alert.

The two companies did not disclose the two sides were divided into the proportion of advertising revenue.

Market research firm eMarketer said that mobile search advertising market is still small, are expected this year, advertising expenditure was only 244 million U.S. dollars. However, operators and Internet companies that mobile search advertising is the next growth area.

According to Nielsen data provided by the Mobile, Verizon Wireless has 36 million users, of which 13 million use mobile search services.

The comScore data shows that the world has about 16.7 million users of mobile search services, of which 63% of users use Google, 34 percent of Yahoo users, only 25% of the operators to offer users the search service. In addition, Apple's iPhone set up in the Google search engine also accelerate the promotion of the Google search in the mobile market share increase.

The source said, Verizon hope that the Google search toolbar in the main screen on their phones, Google also hope that with Verizon and other mobile operators in a close cooperation and improve ads targeted.
It is learnt that Google has been negotiating with Verizon's time-consuming one to two months, but the proportion has been divided into problems because of the delay.

Google CEO Eric Schmidt said that if Google desires more share in search market currently, we must rely on mobile search, because it is more targeted.

"Cloud security" updated traditional antivirus mode

This IT news is provided from the ShangHai XingGuo Net Technology co.,Ltd
For computer users, the virus threat is becoming more and more serious, especially with the growing popularity of the Internet, this threat is everywhere.What’s more, the growing rate of Internet viruses and malicious programs is astonishingly fast. According to the latest statistics by AV-Test.org, the global malicious programs has more than 11 million, and are increasing 20,000 per day. Confronting with such challenges, the traditional antivirus software is under a heavy state.
In view of this, most recently, the trend is rising and technology has made "Cloud security" concept, an attempt to set off in the antivirus field a new revolution.
"Traditional antivirus model is mainly used in the virus code than the method, which requires the user's computer every day to download new virus code base, which occupy large number of users of system resources and network bandwidth, resulting in the more computer users To the more slowly. "Trend Micro's vice president of global Zhangwei Qin told reporters," Cloud security "framework is the most important feature is the original antivirus into anti-virus, it's only one word difference, but behind it is two totally passive and active Different concepts. Zhang Weiqin that in the past antivirus model is that the virus found by anti-virus company engineers analytical virus samples, and then for the sample of the Signature uploaded to the virus, or regular users manually update the virus access to antivirus software upgrade Protection. Cloud and antivirus security architecture can really achieve from the antivirus industry to anti-virus changes, as long as the installation of a certain users access to a "sky" of antivirus software, Internet, antivirus software vendor based on the server side has been stored in massive virus The web page to determine which act is malicious, and even Trojans, and automatically remove. "This will enable user terminals become very easy, do not have to upgrade every day, because there is no need to re-occupation of antivirus software and memory and bandwidth."
Compare to traditional antivirus model, another major advantage of “cloud security” framework is the efficiency of its virus samples. According to Simon vice president Mao Yiding, the first software which first used "Cloud security" framework the rising 6.0 Kaka intercepted around 120,000 new Trojan everyday since it was released on July 16th. "six months later the Rising Company can be said to be the company which would collect the most comprehensive samples of the virus." And the rapid collection of the virus samples is one of the keys to avoid virus.

Who will be the two remaining directors of Yahoo's board

This IT news is provided from the ShangHai XingGuo Net Technology co.,Ltd

August 13, according to foreign media reports, informed sources said that Yahoo radical investors Carl Icahn might choose to Edward Meyer and Frank Biondi Yahoo to be the directors of the board, Icahn the two were the candidate of directors nominated by Icahn in the Battle of the agents right.

Long engaged in the work of the media industry executives Icahn and Biondi is a friend for many years, and as a former CEO of Grey Advertising Meyer Yahoo has a capacity of the advertising business.

Earlier, Icahn has entered the Yahoo board of directors. It is estimated that Icahn will begin to find out from the inside boost Yahoo's stock price way to restore since he requested to change the management of Yahoo and / or sold to Microsoft since the book suffered the loss of hundreds of millions of dollars.

The source said that Icahn might be planning Meyer will help Yahoo CEO on the throne.

Icahn and Yahoo CEO Jerry Yang expressed strong support for the former CEO of AOL Jonathan Miller. But Time Warner said earlier that Miller had accepted a prohibition of the terms in the company's employment contracts, so he was not allowed to join Yahoo's board of directors by March 2009. Therefore, Yahoo can only choose from the candidates nominated by Icahn.

Operation of cross-content web site will soon rise

This IT news is provided from the ShangHai XingGuo Net Technology co.,Ltd

"Recently, many latest market research data showed that the vertical Website grew largest in Internet advertising market, is expected to reach 3.2 billion yuan in 2008. Nevertheless, there are at least 30 percent market value these vertical category did not play. "CCMedia Group, vice president of markets and strategic development Zhou Xiang said in an interview that" the mystery is that these sites is also not aware of the presence of 'cross-content business'. "

"At present, we have this vertical field of the top three, relatively stable share of advertising." Said an industry celebrities, "However, a lot of very good quality of the advertisers, because our website's content and positioning There is a certain dislocation, so Outsourced watch list those ads away from the side. "

Zhou Xiang said, "In fact, we have to some extent into a trap of thinking of inertia, need to open 'cross-content business' way of thinking." In Zhou Xiang, the' cross-content business' is actually referring to the main site In network advertising sales, in addition to attract advertisers with highly targeted content sites that match the display of brand advertising, but also with the site visitor behavior matching targeted advertising. The latter is the recently developed Internet advertising in Europe and the United States Rurizhongtian BT (BehaviorTargeting) network of targeted advertising. Well-known blog keso (Hongbo) also said that the long-term perspective, Internet advertising will become increasingly dependent on the user "intent" of the grasp, rather than the content of the so-called correlation.

According to CCMedia from the point of view, the best mode of procurement of Internet advertising, should be the pattern of demographic data occupies 10 percent, within the general pattern, running a 30% matching text mode channel sponsored a 30 per cent, while BT acts directed Pattern occupies 30 per cent.

The fast moving consumer goods, brand-based advertising display for those who can guide the impulse of consumers. But for cars, real estate, insurance, funds, and so the need for rational treatment products, consumers will compare repeatedly and carefully make decisions. "There is no doubt that for this type of consumer, the best way is through the Internet, through BT acts orientation, with different forms of advertising to meet the pre-visit to the characteristics of visitors to your dissemination of information, without interruption, the interface Lively and friendly manner with the potential of consumer information contacts, finally leading to the ultimate success of the transaction. "Zhou Xiang said that" rational consumers generally not easy to brand impressed by the display of advertisements, they are often more concerned about the quality of the product itself inherent characteristics. "

"In the near future, the professional auto site even appear IBM's server pop-up ads. And computers ads on flower sales site……, when you see these increditable changes, please not to be too surprised." Zhou Xiang said, "if the site which once wandered alone because of the dislocation of the content deliver platform service through the use of BT oriented network ads, all this will become a reality."