Economic downturn, Google: how to develop

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Even Google, it can not be the global financial crisis. However, Google appears that the impact is good or bad, remains to be seen.
"The economic crisis on the overall advertising market will be affected." Google Inc. (Nasdaq: GOOG, hereinafter referred to as Google) Asia-Pacific online sales and operations director Zhou Wenbiao on October 22 on "Financial," said the reporter, "But for online advertising (online advertising that is), this is also an opportunity."
In his view, there are two advantages of online advertising, first with traditional media advertising compared to more easily assess the effectiveness of ads; In addition, the effect of advertising will be even better. "The more the economic downturn, advertisers advertise more when they see return on investment." Zhou Wenbiao said.
Internet advertising has a low cost, wide coverage, the characteristics of a more rapid development in recent years. Nielsen data shows that in August 2008, China's Internet advertising market estimated value of 12.2 billion yuan, 6.7 percent growth in chain, an increase of 48.8 percent year-on-year.
Internet advertising on Google, high-growth performance is enormous. Google in 2008 third quarter net profit of 1,350,000,000 U.S. dollars, up 26%, 8% growth than the ring. Operating income was 5,540,000,000 U.S. dollars, up 31%. More than half of revenue comes from outside the United States.
However, the Goldman Sachs report that the performance of Google's growth comes from more of their costs and capital expenditure control, the next Google continues to maintain its strong momentum, but with the decline in revenue growth, earnings per share growth will also slow down. Goldman Sachs reduced Google in 2009 and 2010 earnings per share expected.
Google vice president of the Chinese Academy of Engineering, Wang Jin in a "financial" an interview with reporters that now there are two trends, that is, to see the entire decline in the size of the ad, but it does not mean that the size of the decline in online advertising, difficulties in the , You will pay more attention to return on their investment.
"These two effects combined in the end what is it? Online advertising is still focused on declining, there is no clear answer, is also concerned about the close."

Google testing new search interface, increased user interactivity

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Google is currently testing a new Web search interface, user instructions to explain themselves would like to see specific search results through this approach, the new search interface will allow users to influence search results.

According to the Google Labs site published a functional test, click on the search results on the right side of the blue arrow up, the search results will be moved to the top of the page. Click on the orange asterisk will mark the search results so that users can more easily see the list of search results. Click the blue "X" marks the turn to the deletion of the search results when users in the future to use the keyword search, the search results will be hidden.

In addition, users can also proposed more good search results page. In the bottom of the search results page, you can advise the web site link to the page and keyword search-related, but the next time the user search the web connection will be put on an orange star.

A representative of Google said that the tests only to limited users. She said in a e-mail message said: "We will continue to test the new interface and features to enhance the overall user experience. This is one of the test, the test was carried out on Google Labs. This The test of the new interface will not be all Google users. "

Generally, users can go to Google Experimental search Web site, and then choose to search experiment, but users must visit the Google users will see in the search results of these changes. Google users log on after the account can use the Google search laboratory, and then test to see other interface, including search results, maps, recommendations and Key keyboard shortcuts.

Ballmer insisted it would charge mobile phone operating system

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According to foreign media reports, Microsoft CEO Steve Ballmer said Tuesday that the company will not take the model of Google and Nokia to provide free mobile phone operating system, and will continue to charge authorized Fees of Windows Mobile from mobile phone maker; at the same time, Microsoft will not produce its own mobile phone.

So far this year, along with Google and Nokia have implemented a free mobile phone operating system Andriod and Symbian, Microsoft Windows Mobile for charging high fees authorized by the practice has also been under increasing pressure.

Asked whether Microsoft will adhere to the charges, Ballmer said, "Yes, we have done a good job, we believe that the value of their products", "need to ask Google and Nokia, Google in particular, why they will In the absence of return, a large sum of money invested, but also the efforts done a good job, this is a very interesting question. I think most of the operators and telecommunications companies are held by Google skeptical. " Google is currently promoting mobile Internet and its users through the mail and search services such as advertising revenue.

Ballmer also questioned Nokia, "Nokia, they really want to do is open source, or want to make their own Symbian operating system? We have to wait and see." Ballmer said that the "cell phone maker Nokia on doubts that operators will be on the alert mind Google, charging at least people know where Microsoft's power."

In recent years, Microsoft's smartphone operating system market share has remained at about 10%. According to research firm Strategy Analytics statistics, each of Microsoft's Windows Mobile phone charge license fee as high as 8-15 U.S. dollars.

Previously, analysts have predicted that Microsoft will produce mobile phones, but Ballmer said that Microsoft has no reason to enter this industry, "I do not want to produce mobile phones. Sorry, we do not own cell phones."

Will JavaScript become the largest rival to Silverlight?

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In the Microsoft Tech-Ed technical meeting organized in Sydney, the participating experts launched a heated debate on who will become the rival of Microsoft's Silverlight, Flash or JavaScript.

Google released in JavaScript technology based on fast Chrome browser, Microsoft senior project manager Scott Hanselman local time Friday at the seminar on the audience expressed their own ideas: "I think in 18 months after we will see JavaScript To 100 - 1000 times the rate of growth doubled in Google's promotion and Mozilla's stress, JavaScript on the development of a threat to us. "

World-renowned consulting firm Capgemini (Cap Gemini), a senior consultant Jonas Folles agreed that, in his view JavaScript will continue rapid growth rate, and Chrome browser's status will soon become "critical." Jonas Folles think that if users encounter some restrictions on the use of JavaScript, some very "Cool" to prepare for the JavaScript will help users more easily achieve the operation.

"Let us now make the Silverlight and JavaScript choice is a very difficult task, but I think ultimately will exceed the Flash JavaScript Silverlight become the biggest competitors." Jonas Folles assertion that the final.

End in a public expert advice, an audience of the expert group made its own problems, ask ourselves whether we should buy some JavaScript to the books, because this language has almost been forgotten in the back.

Microsoft project manager Harry Pierson from the side of the first to answer this question, he considered that the majority of developers, JavaScript is a very ancient language, to do some senior project development procedures, if necessary to compile converted to JavaScript is a very Interesting things.

Hanselman this has a different opinion, he considered that JavaScript is a very strange uncertainty of the language, it is hard to achieve its object-oriented programming. "But in Netscape 4 has made me hate the JavaScript and has now quite different, so I think you should start with a few new books Chou Chou JavaScript first."

Jonas Folles concluded that even if the accelerated developing JavaScript become the mainstream, the growth of Silverlight will not be affected, particularly nowadays while enterprises are generally sensitive to the Web 2.0. "For intranet, if users want the experience that similar to Web 2.0, it is not easy to be achieved through the use of HTML and JavaScript, relatively speaking, Silverlight may be a more simple choice."

Google provided favorable price in response to Microsoft

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Google search engine (Google) today announced that Google will offer discounts and other incentives for users of Google network pay platform. Google’s this strategy is intended to fight back the cash return search services recently launched by Microsoft.

Internet users in the future regardless of the main points or Google partner sites using Google Checkout payment platform, can be five to 10 dollars a discount, the discount does not use the number of restrictions. If the site is willing to participate in this cooperation offers, will not have to pay corresponding to the Google platform toll.

Not long ago, Microsoft launched the Microsoft search engine for the return of cash measures. Microsoft announced in May "Live Search Feedback cash" business, when the use of Windows Live users to search the links in the relevant businesses to buy goods, commodity prices will be equivalent to 2-30 percent of the cash back.

When registered users in the planned return of cash in the amount of accumulated more than five U.S. dollars, Microsoft will these cash transfers to the user's account.

Microsoft said it planned to return to the user of cash they receive from the advertising costs. At present, more than 700 retailers involved in this project, involving over 1,000 10,000 kinds of commodities. Partners include eBay, the nation's largest bookstore, retail companies and enterprises Sears supplies, and other retail businesses in the Po.

Microsoft Chairman Bill Gates said at the time, he believed that cash back plan will push more people through the Live Search for online shopping. In addition, Microsoft will also provide advertisers a "paid by the purchase of" advertising model, only users purchase products, advertisers only need to pay Microsoft advertising.

This is Google's "pay-per-click" model very different, this mode is as long as users click on ads, advertisers need to pay for advertising costs.

Market research firm IDC analysis report that Microsoft is hoping to return cash directly to consumers ways to break the now unified the world by the Google ad network pattern. This shows that Microsoft 47.5 billion U.S. dollars to buy Yahoo after the failure began to seek new ways to revitalize its web search business.

The data released by Internet traffic monitoring Institution comScore, after the above favorable measures of Microsoft, the company's search site traffic appeared growth trend. To against Microsoft’s measure, Google began to launched its new policy of pay platform.

Verizon and Google reached agreements on mobile search

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Verizon Communications Inc. recently said it has reached a cooperation agreement with Google on Verizon Wireless mobile search.
According to foreign media reports, according to cooperation agreement, Google will become the Verizon cell phone in the default search engine, the two sides will share advertising revenue share.
A source said, the two companies are still negotiating on key issues. Google hope that the preservation of mobile phone users search for information, and Verizon is to be handed over important information regarding third-party feel alert.

The two companies did not disclose the two sides were divided into the proportion of advertising revenue.

Market research firm eMarketer said that mobile search advertising market is still small, are expected this year, advertising expenditure was only 244 million U.S. dollars. However, operators and Internet companies that mobile search advertising is the next growth area.

According to Nielsen data provided by the Mobile, Verizon Wireless has 36 million users, of which 13 million use mobile search services.

The comScore data shows that the world has about 16.7 million users of mobile search services, of which 63% of users use Google, 34 percent of Yahoo users, only 25% of the operators to offer users the search service. In addition, Apple's iPhone set up in the Google search engine also accelerate the promotion of the Google search in the mobile market share increase.

The source said, Verizon hope that the Google search toolbar in the main screen on their phones, Google also hope that with Verizon and other mobile operators in a close cooperation and improve ads targeted.
It is learnt that Google has been negotiating with Verizon's time-consuming one to two months, but the proportion has been divided into problems because of the delay.

Google CEO Eric Schmidt said that if Google desires more share in search market currently, we must rely on mobile search, because it is more targeted.

Google AdSense tried to blossom everywhere in China

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"Since Chinese version of Google AdSense was launched in September 2006, and traditional form of Chinese version appeared in December, though not developed for a long time in China, it received a good effect. Both the amount of sites and the click number of pages are very large. Now there have been hundreds of thousands of sites joined the Google online advertising alliance in China.”, said Google North Asia online sales and operations manager Zhou Wenbiao in an interview with China Economic Times.

What is Google AdSense » Google site explained: Google AdSense is a fast and easy way to make money online, allowing traffic to a certain scale of the website publishers for their website content and display relevant Google ads and site traffic into revenue. Google AdSense network affiliate to form, if a site to Google AdSense, Google will become the content publishers, as content publishers can on their own sites showing Google keyword advertising, Google will display on site in accordance with members of the ad is clicked The number of commissions paid, when a total of the end of the commission immediately reached 100 U.S. dollars when users click on ads to pay commission.

In fact, the Webmaster of the income is only one part, Google AdSense for the huge profits Google also is considerable. According to the report, as of June 30, Google revenue to 5.37 billion U.S. dollars over the 2007 second quarter increased by 39 percent over the first quarter of 2008 increased by 3%. The second-quarter revenue is a huge source from the company's partner sites through the AdSense program generated by the income of 1.66 billion U.S. dollars, accounting for 31 percent of total revenue.

Zhou Wenbiao introduced, Google AdSense in China is the No. 1 network Union, and every day more than 1,000 applications to join the site, and in the world, Google AdSense and more than 1.5 million sites, with more than 1 million advertisers Source.

But Google's ambition is not only this, it hopes to attract more site to Google AdSense. July 25, 28, on the 30th will be held in Qingdao, Hefei, Nanning, organized by the "Google AdSense partner Sharon" is obviously a good way to promote.

"Google will select the part of the annual city, with the Webmaster to do face-to-face communication, to help each other grow together." Zhou Wenbiao said that the activities in the three places is the theme of "concern, communication, growth," including Google AdSense business Solutions, site optimization and success stories, and so on.
In China, apart from Google AdSense, there are Baidu theme promoting Union, Alibaba Sogou auction, narrow divisions Union, the publicity-media advertising and other forms of alliances. These ads led not only the development in the domestic Internet advertising market, but also brought the Webmaster real economic benefits, promoted the healthy development of personal websites. Ma said that the station masters helped him too much, so he think out an idea to establish Alibaba chief line advertising for the development of small and medium-sized websites.

Google corporate reputation in the United States ranked first

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Advice Reputation Institute released the latest public survey results that Google in the United States, the largest 150 companies in the business reputation of the first rank. Survey elements include the company's products and services, innovation, leadership and corporate social responsibility to the views, and so on.

Reputation Institute executive director Anthony Johndrow, from the enterprise credibility of the policy debate or to explain their business to the public acts the role, this "image of assets" extremely valuable. However, Google still in the privacy of telecommunications policy and antitrust, and other fields to make more efforts. "Google has won the respect of the public, so when things happen, it will again be the 'presumption of innocence' benefits."

This is the Reputation Institute for the third year in corporate reputation public survey, the number of respondents more than 25,000 people, but is the first time Google will be included in the survey list. 2007, Google continued its rapid growth in annual revenue calculated according to the list of 150 companies nationwide.

Yuehandeluo said: "Google to provide free practice of its core products in a very advantageous position. People know that Google made a big money, but they think: 'does not matter, not from me anyway money'." But he pointed out that products and services is not the only elements of corporate reputation, corporate social responsibility (to support a beautiful ideal, not destroy the environment), management (of ethical standards, corporate behaviour transparent) and the workplace (tickets are staff) are very Important, but more and more important. And Google in these three areas are ranked first, even in the ability to innovate is also living in the first place.

The largest technology companies have the reputation of good, and their ranks are 75 and above. Last ranking is the Halliburton, Countrywide Financial penultimate position.

Google Trend

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How do I know your industry, how can you do? What is the most popular word » According to the customers how to set up their own search of the keywords? » I think Google trend is indeed a good product, it Hei hei. May wish to try ah.

Can enter a keyword, can also enter a few more, each between separated by commas. Click on "Search Trends" will soon be out on a chart. If importation is a word, a line there. If this is n, n on a line. Key words of this industry you compare to come out.

Such advantages: you can set those concerned about the high rate of the term, thereby enhancing their own site visit rate. Because the Google search trends show the search habits of Internet users, according to the habit to set words to search, you are likely to greatly increase!

According to another can also check out the area, which in terms of what the concerns of higher » The advantage is that this can know which areas of concern you a little bit more of the products.

This has the advantage: It is better to know which areas need your products and thus the region more concerned about the company, so for us to develop clients. Is not it »

Yahoo and Microsoft did not respond to rumors the resumption of negotiations

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Yahoo had secretly for the resumption of negotiations with Microsoft's acquisition of hearsay, Yahoo executives Wednesday local time by e-mail confirmation, not the resumption of negotiations with Microsoft, Google still is the best partner.

Although Yahoo has not completely ruled out in the mail with Microsoft the possibility of cooperation, but they emphasized that Google is the best partner of cooperation. This statement is also on August 1 the possible replacement of the board of directors of the implementation of the Strategy. Reporter could not get through after the initiator of the proxy war Karl. Icahn calls.

Before against Microsoft if they said the success of Yahoo's acquisition, Yahoo will bring about 1 billion U.S. dollars a year in cash flow, more than Google's 250 million-450 million the number of Yahoo on Wednesday also said that Microsoft's acquisition is not Yahoo will increase cash flow, but they refused to buy Microsoft's agreement also does not affect any of its sales. Microsoft did not comment on the matter. Microsoft had previously stressed that they have no interest in the acquisition of Yahoo, the acquisition can only hope that some of its business.

Affected by this news, Yahoo shares fell 26 cents on Wednesday to close at 22.01 U.S. dollars. Since Google announced the cooperation agreement, its shares have dropped 16 percent total.