This internet news is provided from the ShangHai XingGuo Net Technology co.,Ltd
Even Google, it can not be the global financial crisis. However, Google appears that the impact is good or bad, remains to be seen.
"The economic crisis on the overall advertising market will be affected." Google Inc. (Nasdaq: GOOG, hereinafter referred to as Google) Asia-Pacific online sales and operations director Zhou Wenbiao on October 22 on "Financial," said the reporter, "But for online advertising (online advertising that is), this is also an opportunity."
In his view, there are two advantages of online advertising, first with traditional media advertising compared to more easily assess the effectiveness of ads; In addition, the effect of advertising will be even better. "The more the economic downturn, advertisers advertise more when they see return on investment." Zhou Wenbiao said.
Internet advertising has a low cost, wide coverage, the characteristics of a more rapid development in recent years. Nielsen data shows that in August 2008, China's Internet advertising market estimated value of 12.2 billion yuan, 6.7 percent growth in chain, an increase of 48.8 percent year-on-year.
Internet advertising on Google, high-growth performance is enormous. Google in 2008 third quarter net profit of 1,350,000,000 U.S. dollars, up 26%, 8% growth than the ring. Operating income was 5,540,000,000 U.S. dollars, up 31%. More than half of revenue comes from outside the United States.
However, the Goldman Sachs report that the performance of Google's growth comes from more of their costs and capital expenditure control, the next Google continues to maintain its strong momentum, but with the decline in revenue growth, earnings per share growth will also slow down. Goldman Sachs reduced Google in 2009 and 2010 earnings per share expected.
Google vice president of the Chinese Academy of Engineering, Wang Jin in a "financial" an interview with reporters that now there are two trends, that is, to see the entire decline in the size of the ad, but it does not mean that the size of the decline in online advertising, difficulties in the , You will pay more attention to return on their investment.
"These two effects combined in the end what is it? Online advertising is still focused on declining, there is no clear answer, is also concerned about the close."
ShangHai XingGuo Net Technology co.,Ltd: Jerry Yang to leave, Yahoo end of
the myth
-
This internet news is provided from the ShangHai XingGuo Net Technology
co.,Ltd
The Internet company's CEO class, not a long press. However, one of the
p...
16 years ago