Microsoft's acquisition of television advertising company Navic

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TV ads seek to expand the business of Microsoft, announced yesterday just bought a Navic Systems. Navic major help advertisers in TV ads, and the future will become a wholly owned subsidiary of Microsoft.

So far, the deal's financial terms not disclosed.

Navic created at the end of 1999, according to chief executive officer of Navic Chet.Kanojia said, Navic's main business is the summary from advertisers for television set-top boxes and other sources of data, and in accordance with demographic, geographic location and other Characteristics of the audience to customize ads. In addition, Navic also used to collect data to measure the effectiveness of advertising, using real-time audience survey data to improve the delivery of targeted interactive advertising and publishing.

Over a period of time, there are many Internet companies to enter the television advertising market. Navic after the acquisition, Microsoft also officially entered the television advertising market. Microsoft hopes to create an Internet services to help advertisers to run ads on multiple platforms, including online services, Internet search, video games and television.

With Navic's solutions, Microsoft's comprehensive ad platform will be able to on-line and the line to improve the environment in the ad.

Microsoft advertisers and publishers Solutions Group senior vice president BrianMcAndrews that occupy the current television advertising agents and the largest part of the media budget, after the acquisition of Navic, and industry partners Cooperation, the delivery of television ads and publishers to optimize.